The Complete Guide to Growing Your Business with Brand Identity Design Services
What is brand identity, and why does it matter?
Have you ever realised that some brands just carve a niche in your memory while others are easy to forget? Why is that so? Is it because you remember the brands that you use often? You will be surprised to realise that the answer is NO. Brand identity and brand recall have surprisingly little to do with how much you use the brand. It’s all about how the brand interacts with you. It’s all about how much the brand’s identity stands out. This is where brand identity design services become relevant. But let us first understand ‘what is brand identity’? Brand identity is a collection of elements such as logo, slogan, colours, brand voice, customer experience, company values, brand story and brand = messaging. All these elements bring out the brand’s values, personality and promise, which stands for brand identity—wondering if you should find the best website logo design services Delhi? You’re on the right track. Here’s why a rock-solid brand identity is often the crux behind a business’s growth and success
The power of brand identity design: Why it’s crucial for your brand’s success
Brand identity is not merely a logo or a slogan. It is the collection of all the visual and aesthetic elements that interact with each other to bring out a cohesive brand image that resonates with consumers.
Brand identity can play a significant role in driving the brand’s journey towards unprecedented success. Here’s how:
- Helps maintain the brand’s image: A clear brand identity helps maintain the brand’s image. It helps the customers understand what social, business and environmental values a brand stands for. For example, if your brand’s identity consistently emphasises quality and innovation, the customer’s image of your brand will align with those traits, and it will help the customers make informed decisions.
- Boosts pride and alignment amongst employees: Employees are a brand’s strongest asset and loudest spokespersons. It’s important for your employees to connect with the brand first, and when the brand’s image is clear and established, it helps the employees connect with the brand. A cohesive brand identity even helps the employees take pride in the brand and align themselves with the brand’s values.
- Creates a strong impression: It’s worth it to find a web design agency in India and establish your brand’s identity, as it can make a powerful and lasting first impression on customers. First impressions pave the way for the customer’s journey with the brand, and if at the very first interaction the customer feels connected to the brand, it makes the journey fulfilling for both the customer and the brand.
- Builds brand trust and credibility: A well-defined and established brand identity helps build robust brand trust and credibility. When a brand consistently demonstrates its values, the customers start to connect with it and prefer it over other competitors. For example, Starbucks has been able to earn and preserve the customer’s trust because of its consistent commitment to quality and customer service.
- Enhances customer recognition: A prominent brand identity helps customers easily recognise the brand even from a distance. For example, McDonald’s golden arches and red-and-yellow colour schemes are instantly identifiable, even from a distance.
- Helps fight competition: Brand identity helps your brand stand out amongst competitors. A brand with a flimsy identity will never find ground the the market because the customers do not know what to expect from the brand. But a brand that nurtures its identity clearly finds itself surging ahead of the pack. For eg, Tesla was the first automobile brand to introduce electric cars. Its sleek car designs and innovative branding made Tesla synonymous with a futuristic automobile brand and helped the brand emerge victorious from the competition.
Key elements of your brand identity
In order the understand brand identity design services better, let us explore the 5 key elements that work as the foundation for brand identity:
- Logo design: Your brand’s logo is the face of the brand. It’s the first source of interaction between your brand and the customer, and a logo holds the power to strengthen brand recall. Your brand’s logo should be attractive yet simple, and it should capture the brand’s essence. It should capture the attention of the target customer, and it should be uniform across all mediums of interaction with the customer.
- Typography: A great web design agency in India can help you choose the right typography for your brand. Topography is not just about fonts and typefaces; it’s about how the visual appeal of messaging is coherent with the brand personality.
For eg, the brand typography used for Apple helps establish it as a premium and innovative brand that is perceived as a status symbol. - Colour Palette: Colors can evoke different emotions. Also, different colours appeal to different age groups and different genders. Your brand’s colour palette must resonate with the personality of the target customer. The right usage of primary, secondary and tertiary colours can help enhance the visual appeal of the brand. Opting for the best website logo design services Delhi, can help you understand the psychology behind colours and how you can leverage brand colours to highlight your brand’s identity.
- Imagery and graphics: Images and graphics are a medium to tell your brand story. You can choose photography-styled images, claymations, doodles or custom illustrations to convey your brand story, depending on your audience. Graphics can make or break your brand identity, so make sure that everything is visually appealing, easy on the eyes, not overtly complex and simple to remember.
- Brand guidelines: Brand guidelines are a series of rules that define how the brand has to be represented visually or verbally. A brand identity design services provider can help you set your brand guidelines in a professional manner so that the brand identity remains consistent throughout all platforms.
Common brand identity mistakes to avoid
- Inconsistency: Using different logos, tonality, colour, or graphics across different media can confuse your customers. Learn from brands like Coca-Cola and Starbucks. Their brand identity remains consistent throughout their physical as well as digital presence, and their brand messaging is consistent
throughout all media campaigns. This has helped the brands establish a powerful brand identity. - Overcomplicating the design: A complicated logo or too many colour palettes in the colour scheme can be visually annoying and may negatively impact customer recall. Strive to stand out while opting for simplicity so that the brand identity clicks with the audience, while not being so simple and basic that it is easily forgotten.
- Ignoring the target audience: While chasing creativity and innovation, we sometimes tend to lose track of who we are doing all this for. In every step, think and act like your target audience. While a particular design or brand story might appeal to you, it might not be relevant to the target audience. If your target audience is young working professionals and you make your brand identity too playful and frivolous, you might miss out on connecting with your audience. So being on the same page with the audience is supremely important.
- Refusing to evolve: Remember this, that in the name of consistency, you cannot stick to the same brand identity forever. While the crux of the identity remains the same, you need to evolve with the market and constantly represent your brand to the customer in innovative and attractive ways so that the connection with the customer is never compromised. In an evolving market, if you are still sticking to an outdated design just to be consistent, then you are missing out.
- Failing to navigate cultural differences: While your brand identity needs to be consistent, it also needs to be in sync with the culture it is catering to. Adapting the brand identity to resonate with the local audience is very important. For instance, brands like KFC and IKEA have been able to rule the markets in over 100+ countries because they adapt their brand identity and marketing strategies to local tastes and preferences.
Does your business really need professional brand identity design services?
You indeed know your brand the best, but to convey that to the customers, you need professional brand identity design services.
Here are 5 reasons you need to collaborate with experts to unlock the perfect formula for your brand identity:
- Consistency across platforms: Maintaining your brand’s identity across different media can be a challenging task, as each medium is used by a distinct category of customers. For example, your website might be accessed more by professional and middle-aged customers while your app might be used mostly by young adults or teenagers. So you need professional guidance to keep your brand identity relevant and uniform across all media.
- Dealing with competition: Each brand is striving hard to develop a unique and attractive brand identity, so the competition is intense. To sail through the competition and to surge ahead, you need professional analysis of your brand’s message, goals, perceptions and guidelines.
- Keeping up with the audience: As your brand evolves, your audience also gradually evolves. And you need to keep updating your brand’s identity according to the preferences and expectations of the new audience. A professional web design agency in India can help you keep up with your audience.
- Launching new products: As your brand progresses, you will naturally want to launch new products. But what has worked in the case of one product might not work for another. This is where professional help is required. You need to keep your brand identity cohesive through the entire product range.
- Outdated branding: Initially, you might have given a lot of thought to your branding strategy, and it must have worked for some time as well, but at one point in time, your branding might appear outdated. The branding industry is transforming at lightning speed, and if you are not keeping up with the trends, your brand might suffer. This is where you need a branding partner to unlock the latest and winning formula for brand identity design.
Benefits of working with brand identity design experts
- You can get a customised branding plan for your brand that is unique and designed especially to attract your specific customer base.
- It ensures consistency in branding across all mediums and makes your brand seem promising and dependable.
- You can get fresh ideas and insights from a third party’s point of view, who can perceive your brand through the customer’s lens.
- It helps save time and brings specialised skills to the table.
- It ensures a lasting branding journey that can evolve with time.
For the best website logo design services Delhi, look no further as
the dynamic and creative team at EiSolutions is brewing with the
best ideas for your branding strategy. We provide 360-degree
branding solutions that promise to help your brand carve a niche for
itself in this competitive market.