How many mobile applications do you use in a day? The numbers might surprise you. Mobile apps are consistently revolutionising the way we eat, shop, commute, communicate, exercise and even entertain ourselves. Our lives are now revolving around mobile applications. If you don’t have a mobile app for your business, you’re missing out on a vast reservoir of potential. The global mobile application development market is expected to reach USD 626.39 billion by 2030, growing at a CAGR of 14.3% from 2024 to 2030. So, it’s time to collaborate with a mobile app development company and assess mobile app development services that can help your business soar to new heights.
What is mobile app development?
Mobile app development refers to the process of creating software for smartphones, tablets and other mobile devices. These mobile apps offer services similar to those available on personal computers but in a more compact, seamless and user-friendly manner. With just one click, you can get a lot done. You can download applications through platforms like the Google Play Store or the Apple App Store. Based on their functionality and design, mobile apps can be categorised into native apps, web apps, hybrid apps, and Progressive Web Apps (PWAs).
The first step of mobile app development is market research. As a business owner, you must understand the mobile usage patterns of your targeted customers. This step is followed by app designing, testing, deployment and maintenance. Since the market is brimming with mobile applications, your business app must stand out. As a business owner, you must concentrate on developing an innovative and intuitive user interface that accomplishes problem-solving and works seamlessly across various devices, offering a consistent user experience.
Why should businesses leverage mobile application development?
If you think that mobile apps are only meant for established, large-scale businesses, then you are wrong. The current trend is that startups and small-scale businesses are benefiting the most from mobile app development services. According to a 2024 research by CB Insights, business startups that have their dedicated mobile apps achieve IPOs that are 825 per cent higher than non-app-based startups. Let’s catch a quick glimpse of the multifaceted benefits of working with a mobile app development company to curate your business app.
- Leads to satisfied customers: Smart mobile applications enable customers to utilise their time and space effectively. If we consider retail shopping, mobile apps have made it possible for customers to accomplish hours of shopping by simply scrolling through their phones for minutes. Mobile apps are now using Artificial intelligence to delve into the customer’s mind and offer selections based on their interests, tastes and past shopping records. This enhances the customer’s shopping experience and leads to satisfied and delighted customers.
- Builds a prominent brand: In today’s competitive markets, branding is everything. And your business branding is incomplete without a dedicated branded mobile app. A mobile app not only helps in brand recall, but it also helps sustain a relationship with the customer even when they are not actively shopping. The data from your business app can help enhance market research and refine your brand so that it resonates more with the customer’s needs and wants.
- Improves customer engagement level: You can improve customer engagement in your app through loyalty programs, discounts and continuous feature updates. Also, make sure that you are targeting each customer segment in a personalised manner, which will eventually help in increased ROI and customer lifetime value.
- Creates a competitive edge in your niche: In today’s ever-transforming digital landscape, it’s tough to beat the competition each time. With your dedicated mobile app that builds a relationship with the customer, you create a niche for yourself. With your mobile app, you don’t just get a spot on their phone screens but also their memory and their daily lives.
- Leads to more fruitful marketing efforts: Today, everything is data-driven, and the day you realise that your mobile app is going to leave you with tonnes of data that can be interpreted and channelled into more fruitful marketing efforts, your business will win. Your mobile app development company can provide data collected from user sessions within the app can help improve your customer insights and marketing campaigns.
How to develop a mobile app for business
Launching a mobile app for business is not a daunting task, but it certainly needs meticulous planning, clarity and precision. It’s a step-by-step process wherein each step is indispensable and critical. Let’s go through the steps in detail:
- Goal defining: The first step required clarity of thought. Merely knowing that your business needs a dedicated app is not enough. You must know exactly what you expect from your mobile app and must communicate the same to your mobile app development company. At this stage, you must be clear about your customer segment, consumer behaviour, and the problems that you are trying to solve for your customers. The keyword here is measurable goals. Each goal should have its Key Performance Indicator (KPI) to measure and track its success.
- Target market research: If you want to retain maximum benefits from mobile app development services, you must have a clear bird’s eye view of your target market. You must understand your market dynamics, and analysing the top apps in the market will help you refine your product. A thorough understanding of your target audience’s location, average age, buying patterns, and device usage goes a long way in shaping your app.
- Finalising app features: Since there is an exhaustive list of app features out there, it might get pretty confusing to finalise the features that you want to incorporate in your app. Again, a thorough understanding of your target customer’s device usage patterns will help you finalise the features. While it is interesting to go for innovative and popular features, make sure that the purpose and messaging of your app are not lost in overpopulating the app with features. Get into your customer’s skin and finalise the features that will help them with easy and seamless navigation.
- Choosing user interface and user experience: User Interface (UI) refers to the presentation of your app to the user, and User Experience (UX) refers to the way the app interacts with the user’s commands. Your app features are secondary to this. First, you need to work on UI and UX so that the customer has a pleasing experience while dealing with the app.
- Hiring a mobile app development company: Make sure that you hire an app development company that offers integrated mobile app development services. Your business app should be a combined effort of a team of UI/UX designers, project managers, app developers, and market specialists who can together decode the perfect app for your business. Hiring an experienced mobile app development services provider will help you leverage their years of experience working with different brands and market segments.
- Building MVP: In order the assess the market reaction to your app and analyse your app’s performance, you can build a Minimum Viable Product (MVP) which includes only the core features of the app without any embellished features and advanced functionalities. Mobile App development is a lengthy and expensive process, and by investing in an MVP, you can gauge the initial journey of your app and then scale the app to its next level.
- App testing: App development requires rigorous testing throughout the process. Regular security testing helps prevent the app from potential data breaches, and identifying bugs through testing is also vital. This step is important in building brand reputation and earning the customer’s trust.
- Launching the app: Make sure you align your monetising strategy with the medium’s requirements. Once your app is ready, you can launch it on mediums like the Apple App Store or the Google Play Store. For a larger customer base, you can launch the app on both mediums.
- Post-launch advertising: You must start advertising before launching your app in order to create anticipation and awareness. Once the launch is done, you can speed up the advertising campaigns to drive maximum downloads. Also, it’s crucial to keep updating the app and testing the app for any bugs so that the customer journey stays seamless.
Understanding frontend and backend in mobile application development
An experienced mobile app development company understands how to effortlessly amalgamate the frontend and the backend for the successful running of the mobile app. Let us first understand what these terms mean:
Frontend: In mobile app development, frontend refers to the interface that interacts with the customer. It includes the local data storage and user interaction handling.
Backend: Backend refers to the server-side of the app, which is responsible for data processing and management, authentication, and API integration.
Let’s look at the table below for a clearer understanding of the significance of frontend and backend in the mobile app development lifecycle:
|
Component |
Responsibilities |
Technologies Used |
Key Features |
Integration Points |
|
Frontend |
- User Interface design - User Interaction handling - Local data caching - Presentation and animations |
HTML/CSS/JavaScript React Native Kotlin(Android) Swift(iOS) Flutter |
- Intuitive user experience - Dynamic Content - Real-time responsiveness -Accessibility feature -Presentation |
- Authentication process - API calls to the backend - Data synchronisation |
|
Backend |
- Data management and storage - User authentication and security - Server-side logic - Integration with third-party services |
Node.js Python Ruby on Ralls Java .NET |
- Continuous integration and deployment - Secure data handling - Scalable architecture - Efficient data processing |
- User data validation - Serving API endpoints - Managing database connections - Handling business logic |
How EiSolutions Supports You Throughout Your App Development Journey
With 200+ happy customers, we at EiSolutions believe in living the app development journey with you. Right from the conception of the app idea to the launch and the post launch services, we believe in intuitive and scalable processes that let the brand realize its complete potential. Our dynamic team of technical analysts, UI/ UX developers, backend developers, frontend developers and marketers make sure that your brand app creates the right buzz and becomes a marketing maverick in the ever evolving mobile landscape.