Cracking the Code: How to Get Your Website Featured in Google’s AI Overview
Today, AI is the ultimate solution for everything. When in doubt, people are not turning to teachers, parents or mentors but AI. With AI conquering every aspect of our lives, even Google search has transformed. Now, when you type something on Google, the first result you get is an AI overview that tries to answer your query most efficiently. And today, every business’s dream and goal is to get its website featured in the Google AI overview for related queries and concerns. Before we explore how a digital marketing agency in India can help you achieve that, let us first brush up on our concept of AI overview.
What is Google’s AI Overview
The AI overview is the first result you see on Google’s SERP after typing a query or searching on Google. It is a concise and simplified AI-generated summary of information, aiming to equip the user with synthesised details from various web pages, along with the links. AI overviews utilise Google’s Gemini models to comprehend the context and generate summaries. Generative AI services can help your brand attain a relevant space in Google’s AI overviews. AI overviews provide source transparency, dynamic formats such as lists, images, and links to relevant sources, as well as context-specific, comprehensive answers. It improves work efficiency and enhances the user experience.
How to optimise website for AI overviews
With the help of a digital marketing company in Delhi, you can optimise your website for AI overviews in the following ways:
- Keep a tab on AI search content preferences: AI overviews as an SERP feature is still a nascent concept, so the selection criteria and behaviour patterns are evolving. This means that to win the AI overview game, you need to constantly monitor the patterns and experiment to understand what works and what doesn’t. Some trends that are currently working for AI overviews are:
- Adding a bulleted list or labelled lists in your content.
- Dividing the content into smaller subsections.
- Writing short, simple to understand, and reader-friendly sentences and avoiding complex sentence structures.
- Providing crisp and insightful answers through your content without beating around the bush.
- Swearby SEO practices: For appearing in AI overviews, your SEO game has to be strong. SEO helps by making the content easy for AI to understand and by ranking it high enough in organic searches to be considered for AI overviews. Here are some tips to ace your SEO strategy:
- Provide direct, crisp and clear answers to common concerns and queries, ideally within the first paragraph of your content.
- Use clear H1-H3 headings. Segregate the information into short paragraphs so that your content becomes easily scanable. Make use of lists to organise information.
- Structure your content with FAQs or a ‘how to’ section to help search engines categorise and interpret your search engine accurately.
- Make use of images, videos, or other multimedia to enhance engagement and provide valuable information that AI can extract.
- Mould your content based on keyword research and clustering: Google came up with AI overviews with the goal to provide wholesome content that can answer the query most efficiently. So make sure that your content is deep and holds relevance with regard to the topic.
- You can create interconnected groups of content around the main topic.
- Make sure you include related subtopics in your content so that AI systems may favour your content.
- AI prefers well-rounded content, so make sure you present different points of view through content on your website.
- Back up your content with recent statistics, search findings and expert quotes so that your website appears more credible.
- Make your content scanable: With the help of a digital marketing agency in Delhi, you can optimise your website content so that it becomes easily scanable and is thus selected for AI overviews.
- Break the information into readable chunks. It is ideal to keep only 4-5 sentences per paragraph as it keeps the reader’s attention and improves readability.
- Use a lot of lists in your website content, as this format is often directly used in AI overviews.
- Implement proper H1-H6 tags. This lends a logical flow to your website content and helps AI systems understand the content context.
- Make useof relevant images, videos and infographics as they support the website’s text content and also provide additional context.
- Add strong tags to your website content to highlight key elements.
- Keep your content fresh and relevant : Make sure you keep updating older content, as it keeps your website relevant. Keeping your content up to date with a recent publish date can help positively impact your click-through rate or CTR.
- Set up a regular schedule to review, refresh and update your old website content.
- Inundate your content with recent statistics, studies and industry developments in order to keep it relevant.
- Keep adding unique insights and try to present previously untapped perspectives.
- Prioritise EEAT ( Experience, Expertise, Authoritativeness, Trustworthiness): A digital marketing company in Delhi can help you achieve EEAT. Strong EEAT indicates high-quality, reliable website content, which is rewarded by Google’s algorithm and included in AI overviews. By improving your EEAT, you can improve your website’s reputation.
- Curate website content that is accurate, well-researched and offers valuable insights.
- Include the author’s name, information and short bio and links to social media profiles for your website content. This builds trust around the brand.
- Strive to pursue guest posts, partnerships and link-building opportunities to gain mentions from reputed sites. This helps gain EEAT. Strengthen your online presence through active industry engagement. Actively share insights on social media, collaborate with media outlets for interviews and participate in conferences and studies.
- Pay attention to technical SEO: Technical SEO is the key to being featured in AI overviews. Make sure that your website is indexed, fast and mobile-friendly. Use a clear HTML structure.
- Pay attention to indexing and crawlability so that your website’s results appear regularly in Google AI overviews.
- Work on your website’s speed by implementing image compression, browser caching and other optimisations. A fast-loading website helps AI crawlers to thoroughly scan the website and extract valuable information.
- Mobile usability is critical for AI overviews, so make sure that your website is mobile-friendly.
- Use HTTPS to secure your website. Without this, Google won’t even scan your website for AI overviews.
- Make sure your website content is presented through structured data, clear formatting, and semantic optimisation.
- Optimise your website content with featured snippets, ‘people also ask’ section and other Google SERP features: AI overviews tend to appear alongside other SERP features in organic search results. AI overviews tend to accompany the ‘people also ask box’. So if your content is featured in Google’s SERP features, it is highly likely to appear in AI overviews.
- Format your website content in such a way that it matches common snippets and feature types.
- Provide crisp and to-the-point definitions or explanations.
- Provide step-by-step guides that use bullet points or numbered lists.
- Present data clearly in the form of tables.
- Try to use question-based heading format such as ‘How to’, ‘What is’, etc and provide succinct answers for the same.
For generative AI services that can help you win the AI game with unmatched expertise, Eisoultions is geared up to be your partner. Our dynamic team helps transform ideas into reality with advanced AI solutions for content, design and automation. Our team constantly strives to implement futuristic AI solutions to help you and your brand stay miles ahead in the race. Through dynamic content creation, we equip your website to always be favoured by AI algorithms. Our team is constantly in research and experiment mode, and we strive to be the first movers in the industry when it comes to the latest AI trends. So brace up and begin your journey with our digital marketing company in Delhi.